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Large cooperations and organisations already signed up to CE100, why bother with schools? The big players are on board, what role teachers and students?


Because theseguys become these guys. The drivers of change, the ones who will bring the circular economy to fruition and see a collaborative, regenerative system based on innovation, technology and sense are in our schools. We can set the scene, introduce the idea, encourage the established companies to look at the idea, but it’s those coming through our education that will seal the deal and make the circular economy make of how we all live.


The work the EMF has done is incredible. Within four years they have brought the circular economy to the main-stream. It is discussed in the media, businesses like vodaphone and renault are starting to lease out their goods, designs like the blokphone are becoming more and more prevalent. But there’s a problem, the big players are pretty set in their ways. They have reached positions of dominance using traditional means and persuading them of undertake an alternative approach can be a slow process.


If we can plant the seeds of a circular economy in our schools then we don’t have to persuade tomorrow’s business-leaders to take on an alternative approach, because the circular approach will be the mainstream.


The idea was introduced by Steve Parkinson, who was working with EMF through his D&T Teacher of the Year. The message of a positive solution to resource depletion, waste and rampant consumerism is one that engaged our staff, especially when there are so many examples of CE in action. Pitch to staff is dynamic, engaging and real. Leave them open to a final push to get involved of tea, coffee and jaffa cakes. But all would have come to naught without awesome pupils who have absorbed the principles and run with it, drawing their own conclusions and pushing the ideas further and wider.


Now, there’s only one Steve Parkinson to go round but I’m pretty sure that all the teachers in the audience have open-minded and enthused colleagues and their fair share of awesome pupils. The heart of the matter is finding opportunities for introducing the circular economy into the life of your school. In our first meetings of the Pathfinder Group, we identified the curriculum, the school, and the community.

A golden rule I try to hold on to: no giving people more work. Introducing it into the curriculum? Must be rewriting their SoW, use cross-curricula projects, enrichment days. Shouldn’t have to wait long. Want the bursar to lease your computers and printers? Do the research, make the contacts, get the quotes. Looking to get the CE message to feeder schools? Use volunteer programmes and pre-existing outreach networks.















Traditionally Renault has targeted a some what more affluent target market within the middle class spectrum in terms of entirely new cars and it can be said there is a limited amount of first time buyers especially students driving a Renault automotive and this needs to change. Through the new sustainable circular model outlined within this presentation we will begin to open a door to a wider presence in the world of transport making cars more affordable for everyone through the use of a lease model of business that supports the structure of a sustainable design for disassembly principle. Targeting parents with the sense of a good deal with lower costs, greater company liability ensuring consumer confidence and in terms of insurance a much more affordable model that is supported by Renault who will maintain your own car due to the company responsibility of the lease contract and ensuring much cheaper insurance in the overall picture helping students move forward with their lives from which currently such hurdles makes it hard for students to afford such necessities in life. Ensuring a greater image for Renault in terms of a car for life across the generations you start in a Renault and you end in a Renault great value, great luxury and a great journey. (WHO)


the effects of such a wasteful scheme of living, with the impact of increasing prices and the nearing end of certain material supplies which are necessary for the way we live today and in fact we are facing the downfall of our modern society.

A circular economy means a future for all by closing the loop we ensure survival of both our environment and us as a species, preventing collapse of the world we know so we can move forward instead of being stuck on a path to a dead end.   So we move to a closed loop economy in which our way of life adopts a sense of equilibrium by copying systems of the natural world.


Circular economy involves the use of DFD techniques, which means at a design point of view moving forward to ensure the designs we use and come into contact with can be broken back down to the individual parts and materials that form that product. In the terms of a car this means a large variety of valuable materials needed in a variety of modern products, and these materials can then re-enter the system as good as new into new and existing designs ensuring a sense of longevity and therefore allowing designers to remove the concept of design for failure allowing products to last for longer and in fact benefit us all within a new business plan. ( Design )



Such a system utilises a looped system embodying the identity of a circular economy from which the starting materials go to produce the car through the manufacturing process. This will utilise designing for the future thinking about the disassembly and upkeep of the car we then move forward into the care and operation of the car, which within this system means greater company reliability a key selling point for circular economy. As though the car will be leased, this means the car will be generally cheaper than complete ownership, taking into consideration the integrated service of care into the contract for lease and replacement of the car. Providing any necessary repairs or upgrades available allowing the company to maintain ownership of the materials and re use such materials into future and existing designs, this is done through disassembly which at the end of the loop where unable to refurbish materials they will be recycled allowing a greater loop within a circular system which again goes back into the manufacture of future cars or replacement parts of existing models. This means greater freedom for parents, new drivers and families alike, ensuring a sense of security for the future, whether damaged in an accident, or faulty in terms of operation, even if the car was nearing the end of its life cycle in terms of being outdated and deteriorating, this car can be then processed into a completely refurbished model or even a complete new design. Allowing greater affordability for the consumer, a greater sense of security and improved profitability for the manufacturer ensuring increased ever developing affordability and advancement within a closed system. PRICE( Reduction in costs the most affordable value in the car market within a lease model so you aren’t tied down to a car which depreciates)


So how to get there, such a paradigm shift is not unexpectedly going to be hard to take by many of the public. This means stressing the importance and reasoning for such a change which obviously means spreading the message of the reasons for circular economy, and the work that Renault is doing for our benefit as a society in coming to meet the challenges that are facing us, adapting the use of modern social media to allowing interaction in passing the message linked into the Renault website. Then moving forward to the use of broadcast adapting Renault styling in the promotion of circular economy, while addressing various event days and establishing a presence within well-known and respected publications both E-media and print based forms. Using the Renault identity this shall continue through into driving such change which is a needed necessity and while up keeping the idea of VaVaVoom that Renault is known for. The advertisement will be placed predominantly in a variety of location in terms of the print based forms such as billboards and around city centres in poster format. The TV based advertising will be shown during evening hours when families and individuals are home from work during peak viewing hours. To ensure the whole spectrum of individuals is targeted especially those with busy life styles with a higher disposable income. Channels such as channel 4 and its counterparts as well as ITV an Dave and across the web such as YouTube through google advertising and YouTube advertising linking into the use of social networking to hit the contemporary audiences with limited to no cost such as Facebook and twitter. (Advertisement)


To continue with the concept of circular economy and the idea of such a closed service in terms of a lease model of business, levels of customisation and option are required. Within a digital era, greater transparency can be achieved through interactive customisation of your car, this can be achieved in retail stores and through a web format depending on the individual which can then be transferred to a local dealership which would be owned and run by Renault and house the systems necessary for the upkeep and retrieval of the leased cars removing the middle man and allowing greater control over the cars and how they are managed and its impact on the environment so that only cars that are bought are being produced following models such as BMW and there manufacturing model. Lowering price through a lease model to be much more attractive to families in terms of parents such as a family affordable car, and for parents in terms of upcoming young drivers who can have a much more controllable and safe option, which overall is safer due to the in built service of the lease model and company liability in place removing maintenance costs. The overall location in terms of building will follow the Renault company styling and merely add to the overall style and presentation of the company. Requiring zones inside that cater to different segments of the target market allowing different styling to match a family zone , a male zone and female zone with unique styling and fittings to attract the generalised customer into these zones. Helping to forge a unique image ( Place )







It’s all very well developing CE within one school, but the accelerate reaching the tipping point we need to message to go further. Therefore a key part of our work has been outreach. The Pathfinder Group had a quick brain-dump of possibilities and the most obvious opportunities were highlighted. Primary schools, already hosted lots of quality events, so no problem getting pupils in. Hosted a CE morning with a host of activities aimed at getting the key ideas across in a simple, accessible manner. PAPER AEROPLANES? Working with secondary schools is harder because of exam pressures, but this event has led to work with Skipton Girls’ High School which we will endeavour to continue. Local businesses is a case of finding any opportunity, e.g. Nestle based in York are aiming for zero-waste factories, YES is a composting and allotment charity supporting us in our attempts to get growing, and our link governor is just finished a degree in ethical business practice so is very keen to share his contacts. We’re also keen to complete the pathway from Primary to Tertiary by collaborating with institutions like this one, and York St John. All based around exploiting the opportunities we have within school or in the local community. Mustn’t overlook support with EMF, hosting their workshops and giving pupils chance to enter a national competition to explain CE in three mins. VIDEO.


James Hoyle: Continue sharing best practice between staff and schools

Schools to act as community hubs for CE understanding and implementation. Bring together organisations not in position to join CE100, establish right conditions to encourage CE principles in local businesses etc.

AQA Systems Thinking qualifications; BTEC Business Studies Units

Building a clear pathway from secondary school, through post-16 and university, to business-leaders, future-thinkers, and agents of change.